PDF Ebook Retailing Management, 9th Edition
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Retailing Management, 9th Edition
PDF Ebook Retailing Management, 9th Edition
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Retailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market's leading Retailing franchise.Retailing Management is proud to welcome Dhruv Grewal, Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College, to the 9th edition author team. Dhruv brings years of academic experience and close collaborations with Michael Levy to co-author several retailing articles and co-edit the Journal of Retailing from 2001 to 2007, round out this powerful author team.
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Product details
Series: Retailing Management
Hardcover: 670 pages
Publisher: McGraw-Hill Education; 9th edition (November 20, 2013)
Language: English
ISBN-10: 007802899X
ISBN-13: 978-0078028991
Product Dimensions:
8.7 x 1.2 x 10.9 inches
Shipping Weight: 3.4 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
41 customer reviews
Amazon Best Sellers Rank:
#88,402 in Books (See Top 100 in Books)
The text does cover a lot of the concepts surrounding retail environments and will give you the knowledge necessary to not feel incompetent when talking to your boss in a marketing briefing.This text does not give very many practical examples for a beginner marketing professional besides some formulas for retail activities. This is of no fault to the seller/renter but it is something to keep in mind if you're purchasing this text for yourself.Shipping was quick and the return process was a breeze. I would recommend buying/renting from this seller again!
Good customer service however the book came with a note explaining why it had a different cover which was a bit disappointed as it never said in the product description that I would come with a different cover. I will be comparing its content to make sure is the one I need since it doesn't feel as heave as the one in the bookstore and the texture of the pages is weird maybe it is just me but I am taking it to the bookstore to compare.
Needed this for school & got it in a timely manner. One random thing is it says not for U.S. sale so I'm not sure if it's supposed to be sold into the U.S.
Book was good
Used for school
Great Book, really good price. Just needed it for the class, glad I could find a rental.
I just needed this for my retailing class and it gets the job done.
Learned a lot, got an A
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